The NFL Draft is a Powerful PR Tool

Remember when you read about the draft after it happened in the newspaper, or you heard about it on the radio? Those days are done. Now, thanks to NFL Network and ESPN, the draft has become Must See TV for millions of football fans.

3 Tips for Taking Your Business Global

A lot of people are interested in the international market. There are lots of customers available overseas. However, there are challenges as well. Different government laws and cultures can interfere with the success of your company if they are not understood. There are many businesses who have successfully entered the international arena after starting at home. This article includes some advice from what they did.

Getting Your Local Business in Front of an International Audience

A lot of people want their business to become more successful internationally. What they fail to realize is that various cultures have different preferences. U.S. culture highly values individual autonomy and self-effort. The responsibility of the individual for their own behavior is mandatory. Asian culture highly values individual dependence and group goals. Asian organizations see the company as something they are all loyal to, rather than a tool for increasing personal success.

Dunkin Making a Push Against Starbucks

For many years, there was one coffee company that reigned supreme. You know of whom I speak before I say the name: Starbucks. For a generation, this brand became synonymous with coffee on the go. Then the brand landed on grocery shelves and created a new battle of the brews. This led to Starbucks dominating both in their branded shops and at the corner store.

Wells Fargo CEO Commits to Fixing Fake Account Scandal

It remains one of the most embarrassing and customer-enraging PR crises in recent memory. The Wells Fargo fraudulent account scandal, in which thousands of employees were complicit in creating millions of fake accounts using real customers’ information, not only hurt the company’s bottom line but destroyed the trust many had in one of the largest banks in the nation.

MTV Publicity Stunt Draws Cheers and Criticism

Call it a statement of solidarity or a cheap publicity gimmick, a recent move by MTV has a lot of people talking. On the recent International Women’s Day, MTV flipped its famous logo upside down to make the “M” a “W.”

Tips To Establishing A Successful Career As An Investor

Trying to establish a career as an investor is not easy. There are a lot of risks involved, besides buying and selling stocks. Here are tips to help you succeed and have a successful career as an investor.

4 Tips for Branding your International Company

It is one thing to build brand recognition in a country where you are familiar with the language and local customs. It is quite another to tackle international brand-building in unfamiliar territory.

This very effort has led to some of the most famous and often-repeated international brand-building disasters in history. Of course, no company sets out to unintentionally build brand awareness through messing up!

Outdoor Industry Exploding

A recent article in Outdoor magazine used up some ink patting its eponymous industry on the back. But this self-congratulatory stance is not undeserved. So-called “outdoor” lifestyle gear and accessories are a burgeoning behemoth of a business these days. As more and more Americans are re-discovering the benefits of being out in the wild places, the “active, outdoorsy” lifestyle is becoming more prevalent, even – perhaps especially – among city dwellers. There are – literally – more boots, hiking or otherwise, on the ground in the States than in recent memory.