3 Tips for Taking Your Business Global

A lot of people are interested in the international market. There are lots of customers available overseas. However, there are challenges as well. Different government laws and cultures can interfere with the success of your company if they are not understood. There are many businesses who have successfully entered the international arena after starting at home. This article includes some advice from what they did.

Dunkin Making a Push Against Starbucks

For many years, there was one coffee company that reigned supreme. You know of whom I speak before I say the name: Starbucks. For a generation, this brand became synonymous with coffee on the go. Then the brand landed on grocery shelves and created a new battle of the brews. This led to Starbucks dominating both in their branded shops and at the corner store.

Tips To Establishing A Successful Career As An Investor

Trying to establish a career as an investor is not easy. There are a lot of risks involved, besides buying and selling stocks. Here are tips to help you succeed and have a successful career as an investor.

4 Tips for Branding your International Company

It is one thing to build brand recognition in a country where you are familiar with the language and local customs. It is quite another to tackle international brand-building in unfamiliar territory.

This very effort has led to some of the most famous and often-repeated international brand-building disasters in history. Of course, no company sets out to unintentionally build brand awareness through messing up!

Outdoor Industry Exploding

A recent article in Outdoor magazine used up some ink patting its eponymous industry on the back. But this self-congratulatory stance is not undeserved. So-called “outdoor” lifestyle gear and accessories are a burgeoning behemoth of a business these days. As more and more Americans are re-discovering the benefits of being out in the wild places, the “active, outdoorsy” lifestyle is becoming more prevalent, even – perhaps especially – among city dwellers. There are – literally – more boots, hiking or otherwise, on the ground in the States than in recent memory.